Director E-Operations & Promotions
Highly up-to-date expert with advances in web technology and know all about social networking and viral marketing campaigns, knows what makes a product innovative in the digital world; always utilizing well detailed concepts and visualizations for creativity.
Leading expert in executing all web, SEO/SEM, marketing database, email, social media and display advertising campaigns; Design, build and maintain our social media presence.
Over 10 years of extensive experience in sourcing on-line advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign.
Focusing on measuring and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); while Identify trends and insights, and optimize spend and performance based on the insights.
Continually brainstorming new and creative growth strategies: Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience, Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points; Collaborate with agencies and other vendor partners
Real strength in evaluating emerging technologies; Provide thought leadership and perspective for adoption where appropriate.